Social Media Tips

Using social media effectively can lead to great exposure for your research, providing opportunities for connection, networking, collaboration and impact far beyond the reach of traditional scholarly communications.


  • Always include the DOI when sharing your research on social media.  This ensures a persistent and stable link to your publication.
  • Use consistent hashtags, especially when tweeting about a conference or event. Hashtags allow all the consistently tagged tweets to be seen in one stream which is a handy way to follow tweets around a topic or event.
  • Tag co-authors or department colleagues who may also want to share your paper.

Nature Publishing Group gives a good overview of how and why scholars are using social media and research-sharing networks. Scroll down to ‘Ways to get started’, and also check out their tips for using social media to promote your research.

Other useful tips can be found in the Vitae Innovate Handbook of Social Media for Researchers and Supervisors.

A section of this guide titled 7 Ways to Write Attention-Grabbing Titles for Social Media Content offers the following advice:

  • Be conversational (avoid jargon): instead of “Coalition of Advocacy Groups Releases Report on the State of Secondary Education and Calls for Immediate Reform”, try “New Report Reveals How Our State is Letting Down High School Students and What We Can Do About It”.
  • Employ active verbs (creates interest): instead of “My Summer Vacation”, add an active (not passive) verb: i.e. “How my summer vacation rocked!
  • Use opinionated adjectives: Check out this thought-provoking video on composting!”. That said, stay away from over-used adjectives like “important”.
  • Be descriptive but not completely descriptive: While aiming to create an interesting title that folks will want to share, it should also be intriguing enough so that the audience accesses the content. For example: “Newly Disclosed Documents Reveal How Federal Officials Deliberately Misled Local Police Departments.

Ensure your social media activity adheres to the University’s Media, Social Media and Public Commentary Policy and Code of Conduct.

For further assistance, please contact your School Librarian.